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Digital Data DrivenCONSULTING

Work

Selected work

A sample of work across healthcare, software and education. More detail is available on request.

10x

ORGANIC GROWTH

HEALTHCARE · MULTISPECIALTY HOSPITAL

Rela Hospital, Chennai

The growth layer for a multispecialty hospital, from first search to patient walk-in. SEO and content for specific patient segments, ROI-focused search and social ads, community building through social media, and continuous optimisation of every step from click to lead to walk-in.

The result was 10x organic growth, better conversion from lead to hospital walk-in, and digital transformation at the scale of a large hospital, with digital becoming a meaningful share of revenue.

Focus areas

  • Organic growth
  • SEO and content
  • Paid search and social
  • Lead to walk-in conversion
  • Digital transformation

AUTOMOTIVE RETAIL SOFTWARE · UK AND IRELAND

TheCarSite

Growth and go-to-market systems work for a UK and Ireland automotive retail software company, covering positioning, customer journeys and signal-led acquisition.

Focus areas

  • GTM systems
  • Positioning
  • Customer journeys
  • Signal-led acquisition

EDUCATION · DIGITAL TRANSFORMATION

Hamstech and Hunar Online

Digital transformation for a design college and a new online learning platform. Helped launch a user-centric online learning platform, with content and event-led brand building, a paid and organic acquisition framework, and data-led decisions on user pain points.

Focus areas

  • Platform launch
  • Content and events
  • Acquisition framework
  • User research

B2B SOFTWARE

Sogolytics

A six-month engagement leading a signal-led transformation of go-to-market for a B2B software company. Website visitor signals with tools like Leadfeeder, organic growth, social media and SDR-led outbound, with the emphasis on inbound, signal-led demand. Alongside this, digital transformation and market innovation: new segments and markets, product packaging, customer experience and mapping new use cases.

Focus areas

  • Inbound signals
  • SDR-led outbound
  • Organic and social
  • New segments and use cases

Got a go-to-market problem worth solving?

Tell me where growth is stuck. I'll tell you honestly whether I can help.

Leadership teams and boards are welcome to get in touch about fractional growth leadership.

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