Services
Services
Senior thinking and hands-on build, from one person. Engagements are scoped around the problem, not a package.
01
Fractional growth leadership
Senior growth leadership without a full-time hire, as a fractional CMO or Head of Growth.
What's included
- Channel mix across brand and performance
- Budget, team and agency management
- Product packaging and new segments
- A growth plan the board can follow
02
GTM strategy and system design
Decide who you sell to, which signals show intent and how every part of the go-to-market connects.
What's included
- Ideal customer profile and segmentation
- Signal map across outbound and inbound
- Messaging and positioning by segment
- A sequenced GTM plan
03
Signals, outbound and inbound
Find the accounts that are in market, reach the right person with a reason to talk, and turn inbound interest into pipeline. Built in tools like Clay and Leadfeeder, with copy and deliverability checks before anything is sent.
What's included
- Account sourcing, enrichment and signal detection
- Website visitor and intent signals
- First-contact selection and personalised copy
- Sequencing that only enrols leads with a signal
04
Data, martech and AI-assisted workflows
Clean, connected data and automations that remove manual work, with AI doing the research and first drafts and people making the decisions.
What's included
- CRM hygiene and field design
- Tracking, attribution and reporting
- Workflow automation across tools
- AI-assisted research, scoring and drafting
05
Customer journeys and lifecycle
Map every touchpoint from first contact to repeat customer, then build the journeys that close the gaps.
What's included
- Journey mapping across channels
- Onboarding and nurture
- Retention and win-back
- Organic and AI search visibility
Ways to work together
Fractional
Ongoing senior leadership, a few days a month.
Diagnostic
A short, fixed-scope review of your GTM system, with a prioritised plan.
Build
A defined project, such as a signal-led outbound engine, from ideal customer profile to first live sequence.
Tools I work with
Tools change. The system matters more. These are the ones I use most.
Signals and research
- Clay
- Leadfeeder
- Similarweb
- Semrush
- Ahrefs
CRM and engagement
- HubSpot
- Zoho Campaigns
- Resend
Automation and data
- n8n
- Zapier
- Airtable
- Notion
Measurement and SEO
- GA4
- Google Tag Manager
- Looker Studio
- Screaming Frog
AI and build
- Claude
- Codex
- Cursor
- Grok Bot
- Lovable
Content
- Canva
- Gamma
Got a go-to-market problem worth solving?
Tell me where growth is stuck. I'll tell you honestly whether I can help.
Leadership teams and boards are welcome to get in touch about fractional growth leadership.