About
About Aashish
I'm Aashish Nanavati, founder of Digital Data Driven Consulting. I'm based in India and work with teams in the UK and internationally.
I've spent over 20 years in senior marketing, growth and digital product roles, at businesses including Amazon Prime Video India, Shaw Academy, the Financial Times, Shaadi.com and Endurance International Group. I've led customer acquisition at scale, run large media budgets, built teams and worked from strategy right through to hands-on execution.
The pattern I see everywhere is the same: demand gets bought before the funnel can hold it, and product and go-to-market run on separate clocks. So today my focus is GTM systems. I connect signals, outbound and inbound, data, AI-assisted workflows and customer journeys so growth becomes a system rather than a campaign.
Selected results
Selected results
AMAZON PRIME VIDEO INDIA · 2016 TO 2017
As Head of Traffic and Customer Acquisition, I led customer acquisition programmes supporting the India launch. First-month subscription acquisition exceeded target by 59%.
SHAW ACADEMY · 2017 TO 2018
As Chief Marketing and Digital Product Officer, I managed €11m in marketing spend. Through campaign optimisation and segmentation, we reported doubling return on ad spend and reducing cost per acquisition by 50%.
Experience
- 2023 to present
Digital Data Driven Consulting
Founder, Fractional Growth and GTM Advisor
- 2019 to 2023
DigiStrat Hub LLP
Founder and Managing Partner, CMO and CDO
- 2017 to 2018
Shaw Academy
Chief Marketing and Digital Product Officer
- 2016 to 2017
Amazon Prime Video India
Head of Traffic and Customer Acquisition
- 2015 to 2016
Endurance International Group (now Newfold Digital)
Senior Director, Marketing and Digital Product
- 2013 to 2015
People Interactive (Shaadi.com)
Senior General Manager and Head of Marketing
Education
Indian School of Business
Executive PG Programme, General Management
The Wharton School
Executive Programme, Competitive Marketing Strategy and Corporate Development
Institute of Public Enterprise
PG Diploma, Business Management and Marketing
Recognition
- Top Most Digital Marketing Leaders, World Leadership Congress & Awards (2022)
- 100 Smartest Digital Marketing Leaders, World Digital Marketing Congress (2019)
- 50 Best Digital Marketing Professionals in India, CMO Council & World Marketing Congress (2014 and 2018)
- Top 10, Online Marketing High Flyers Competition, UK (2008)
Principles
Signal before send.
If there's no reason to reach out, don't.
Small batches first.
Test on ten before you send to a thousand.
Plain words.
Clear copy beats clever copy.
Got a go-to-market problem worth solving?
Tell me where growth is stuck. I'll tell you honestly whether I can help.
Leadership teams and boards are welcome to get in touch about fractional growth leadership.